Remember: 

Questions will ask either what you think about it or how the market has gain from it. (Audience and Market)

_{New media technology} 

_{Source: http://blogs.warwick.ac.uk/michaelwalford/entry/glossary_for_new/}

HD-TV. High definition TVs came on sale in Britain in a big way in 2006 in the run up to the World Cup. whilst the quality is undoubtedly excellent when you see one with a live HD feed there is a problem in the UK of a lack of available program material in HD. 

iPhone. January 2007 CES saw the awaited launch of Apple’s iPhone. This is a fine example of convergent technology in which a phone is able to download both music and video. The screen is a widescreen. The phone is also controlled via a touch screen rather than conventional buttons. 

Interactive TV. The ability to feedback information into the TV system. This requires digital technology. Typically the flow of information from the receiver.

MP3. A digital compression system for transmitting music over the internet with short download times. The rate of sampling is only about half as much as on conventional CDs therefore quality is compressed and more songs are compacted into the memory. 

Internet Search Engine. To navigate the internet effectively it became necessary to invent new software to make a rapid search of the millions of domain names which mushroomed on after the start of the World Wide Web in the mid 1990s. The most successful to date is Google. The way in which the companies who run these make money is by selling advertising space.

_Technology: 

_{Mobile Phones}

_{Article: http://news.bbc.co.uk/1/hi/business/business_basics/469294.stm}

_{The mobile phone industry has grown over the years because of the growing technologies that has been created since the invention of the first mobile phone back in 1973 which was analogue. Today mobile phones are digital.}

_{Convergence is a key part of mobile phones today, the newest mobile phones have the internet, video recorded devices, camera devices, music players etc. The mobile phone industry has opened up opportunities for a lot of people which it has supplied jobs.} 

_{The article published 10 years ago reports that a third of the population in the UK own mobile phones. Today most of the population own a mobile phone and its only a small majority of the population today that don’t own a mobile phone because they either cant you one or refuse to have one.} 

_{Article:http://news.bbc.co.uk/1/hi/health/4163003.stm}

_{There has been a growing concern on how mobile phones effect our health and worry over more younger children such as eight year olds having the use of a mobile phone. There have been reports that mobile phones can effect brain function and in extreme cases brain tumours.}  

_Music: 

_{Ipods, Mp3 players, Cd’s}

_{Article: http://news.bbc.co.uk/1/hi/technology/4230846.stm}

_{Music as a whole is growing. you can download music from the internet and download them onto an Ipod or an Mp3 player. Before the Mp3 there was the Cd player and before then there was the tape player. As the music industry grew and invented Cd’s the tapes became none existent and vinyl are collected or used by Dj players in clubs. But the music industry has taken a blow because of the illegal downloading on the internet. The number of Cd sales have dramatically dropped because more and more people are downloading music and would rather download the music from the internet then go and buy a Cd. And due to this the Cd players are not being sold as much anymore because of this.}